Practice Worksheet | #2025-IT3A-07

This worksheet is based on the specific areas from your feedback where you can improve the most. It focuses on the grammar patterns and vocabulary that came up in your submission. Work through the tasks in order - they build on each other, starting simple and getting more challenging.

Time estimate: About 20-25 minutes. You can check your answers for Tasks 1-3 at the bottom of the page.

What you will practice

Subject-verb agreement with singular and plural nouns

Irregular plural forms in English

Formal vocabulary and professional register

IT industry terminology for products and technologies

Writing specific, analytical sentences about target groups

Task 1 - Recognize

Task 1 Subject-Verb Agreement

Level: Remember

Choose the correct verb form for each sentence. Pay attention to whether the subject is singular or plural.

The target group _____ young professionals aged 25-35.

a) is

b) are

The average age of our users _____ between 20 and 30.

a) is

b) are

Recent studies _____ that students prefer interactive learning tools.

a) shows

b) show

The number of downloads _____ increasing every month.

a) is

b) are

Each user _____ a personalized dashboard when they log in.

a) receive

b) receives

Task 2 - Understand

Task 2 Formal vs. Informal Register

Level: Understand

Match each informal expression on the left with the more professional alternative on the right. Write the letter of the matching professional expression in the box.

1. "bound by nation"

2. "things connected to brains"

3. "glasses model"

4. "makes studying easier"

5. "of the sorts"

A. wearable device / smart glasses

B. (remove - informal filler)

C. neural devices / brain-computer interfaces

D. limited by nationality

E. enhances the learning experience

Task 3 - Apply

Task 3 Fix the Errors

Level: Apply

Each sentence below contains one or more errors similar to the ones from your feedback. Rewrite the sentence correctly. Think about subject-verb agreement, vocabulary choice, and IT terminology.

3a - Subject-verb agreement

"The team of developers are working on a new feature for the app."

3b - Irregular plural + verb agreement

"The analysiss of the data show clear trends in user behaviour."

3c - IT vocabulary

"Our product is a small computer thing you wear on your wrist that counts your steps."

3d - Formal register

"The app is not held back by country and basically anyone from anywhere can use it."

Task 4 - Analyze

Task 4 Vague vs. Specific

Level: Analyze

One of the key areas from your feedback was being more specific in your analysis. Read each pair of sentences below. For each pair, explain in your own words why Version B is stronger than Version A. Focus on what exactly makes the second version more convincing.

Version A (vague):
"My AI can help students with their studies and make studying easier."

Version B (specific):
"My AI creates personalized quizzes based on the student's lecture notes and identifies knowledge gaps using spaced repetition algorithms."

Why is Version B more convincing?

Version A (vague):
"My target group are people who like technology."

Version B (specific):
"My primary target group is university students aged 19-27 who use digital tools daily and spend an average of 3 hours studying per day, making them early adopters of educational technology."

Identify at least three things that Version B does differently.

Task 5 - Create

Task 5 Write Your Own Target Group Analysis

Level: Create

Choose any product or app you use regularly (for example: Spotify, ChatGPT, a fitness app, a gaming platform). Write a short target group analysis (6-8 sentences) that meets the following criteria. Check each box before you submit:

Correct subject-verb agreement throughout (singular subjects + singular verbs) At least two IT industry terms used correctly Professional register (no informal filler words) Specific details: age range, habits, needs, or pain points of the target group At least one marketing concept from class (e.g. market segmentation, USP, pain points)

Your product/app:

Your target group analysis:

Self-Check

Check Your Answers

First, try to complete Tasks 1-3 on your own. When you are done, click the button below to see the answer key. Tasks 4 and 5 are open-ended - bring them to class and we will discuss them together.

Task 1 - Subject-Verb Agreement

1a) is - "target group" is singular

1b) is - "average age" is singular

1c) show - "studies" is plural

1d) is - "the number" is singular (vs. "a number of" which is plural)

1e) receives - "each user" is always singular

Task 2 - Formal vs. Informal

1 = D ("bound by nation" = "limited by nationality")

2 = C ("things connected to brains" = "neural devices / brain-computer interfaces")

3 = A ("glasses model" = "wearable device / smart glasses")

4 = E ("makes studying easier" = "enhances the learning experience")

5 = B ("of the sorts" = remove, it is informal filler)

Task 3 - Fix the Errors (sample answers)

3a) "The team of developers is working on a new feature for the app." (The subject is "team," which is singular.)

3b) "The analysis of the data shows clear trends in user behaviour." (The plural of "analysis" is "analyses," and the subject here is singular.)

3c) Example: "Our product is a wearable fitness tracker designed for the wrist that monitors physical activity." (Use IT product category terms.)

3d) Example: "The application is not limited by nationality and is accessible to a global user base." (Formal vocabulary, no filler.)

Quick Reflection

Before you finish, take a moment to think about what you practiced today. This helps your brain remember it for next time.

Which of today's tasks was the hardest for you, and why?

Practice Worksheet: Target Group Analysis